Our own President and CEO Sally Lapides has been featured on Inman.com in their series of profiles on independent brokers. In the article, she speaks of the challenges and advantages of being an independent broker since launching the company in 1981. When starting the company, she explains her vision of redefining the way homes were marketed. "The market was crowded with multigenerational male-owned firms," she says. "We wanted to be in that marketplace with a fresh look, owned and operated by women." Sally mentions that at the time interest rates were 17.5% and the market was slow–so why launch a company during this time? "Being 28 years old, single and fearless, I had nothing but time and energy ahead of me. Taking a risk at that age made sense," she explains. Sally also highlights the company's marketing department and her willingness to embrace new media and create a strong digital presence. "We utilize a variety of media platforms to promote our company, including radio, print and online media," she says. "We build relationships and improve engagement with consumers through our popular social media accounts, including Facebook, Twitter, Pinterest, Instagram and YouTube." Sally notes that while we brand ourselves as Rhode Island's Real Estate Company, RPL also provides global reach through its affiliation with Leading Real Estate Companies of the World. Lapides also credits the agents as a vital aspect of the company's success. "Our agents are full-time, high producers who are very loyal to our company." As evidence of this, the RPL President went on to say that some of the agents have been with the company since opening day in 1981. As Rhode Island's leading independent real estate company, Sally says one of the biggest advantages of being an independent brokerage is the ability to be nimble and make quick and timely decisions. "We are more apt to take chances on new technologies, platforms, marketing ideas and procedures," she says. Check out the full interview here. Inman.com Features RPL President and CEO Sally Lapides
- By Michael McCann
- Posted
Our own President and CEO Sally Lapides has been featured on Inman.com in their series of profiles on independent brokers. In the article, she speaks of the challenges and advantages of being an independent broker since launching the company in 1981. When starting the company, she explains her vision of redefining the way homes were marketed. "The market was crowded with multigenerational male-owned firms," she says. "We wanted to be in that marketplace with a fresh look, owned and operated by women." Sally mentions that at the time interest rates were 17.5% and the market was slow–so why launch a company during this time? "Being 28 years old, single and fearless, I had nothing but time and energy ahead of me. Taking a risk at that age made sense," she explains. Sally also highlights the company's marketing department and her willingness to embrace new media and create a strong digital presence. "We utilize a variety of media platforms to promote our company, including radio, print and online media," she says. "We build relationships and improve engagement with consumers through our popular social media accounts, including Facebook, Twitter, Pinterest, Instagram and YouTube." Sally notes that while we brand ourselves as Rhode Island's Real Estate Company, RPL also provides global reach through its affiliation with Leading Real Estate Companies of the World. Lapides also credits the agents as a vital aspect of the company's success. "Our agents are full-time, high producers who are very loyal to our company." As evidence of this, the RPL President went on to say that some of the agents have been with the company since opening day in 1981. As Rhode Island's leading independent real estate company, Sally says one of the biggest advantages of being an independent brokerage is the ability to be nimble and make quick and timely decisions. "We are more apt to take chances on new technologies, platforms, marketing ideas and procedures," she says. Check out the full interview here. 
