Marketing Real Estate has changed tremendously since I started in the business more than 30 years ago, and it has exploded in the last 10 years with the growth of online marketing and most recently videos. This week I had one of my favorite guests, Tom Flanagan back in the studio with me. Tom is my Technology Director and always comes to the show with great information for both buyers and sellers. This week we talked about the importance of property videos in our marketing. More than half of all online traffic today is video, and by 2013, it will more than 90% of all traffic. We have been making videos for about two years now, and they really showcase the special qualities of a property better than still photos and virtual tours. We were joined by Christian Sterner, one of the founders of WellcomeMat, our newest technology partner that hosts our Video Gallery. In Tom's never ending quest to make Residentialproperties.com the ultimate online Real Estate experience, he wanted to make sure that the videos could be easily viewed on all mobile devices in any browser.
Partnering with WelcomeMat has made it easy to showcase our videos. Users can browse the gallery, create their own playlists, and search by keywords, from any device.This Week's Real Estate Insight: A recent study in Inman News said that 73% of clients were more likely to list their home with an agent that uses videos to market properties, but less than 1% of all agents are doing them. Videos continue to distinguish Residential Properties and our listings in the market place, creating rich "sticky" original content for our website. Sellers gain the SEO advantage and buyers benefit from all of the extra information videos can give.
