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Selling Your Property in a Tough Market Part Two

Getting your property in front of serious buyers and generating lots of interest in it is the way to sell your home. A good agent will work to get as many people to view your home as possible. And since most buyers start their search on the internet these days, standing out in the crowd will help develop traffic. Engaging video is one of those tools which can help create the buzz. That’s where the marketing and technology departments enter. For the past two years, Residential Properties Ltd. has been making property videos and posting them online. We like the media primarily because of the flexibility and creative aspects. Combining the talent from the two departments to film, write, record, and edit, we’ve found that we can work off of each other to fine tune the product into something that will attract, inform, and make viewers want to visit the property. Our videos have been viewed over 22,000 times on the ResProp YouTube channel, and we’d like to think this is not a fluke. We are thrilled to have some very talented individuals who make it their business to deliver an interesting and effective product to our clients. Working on other projects besides our own movies helps bring creativity to them. For instance, IT Director Tom Flanagan was recently on an award-winning 48 Hour Film Project team. Their video, entitled “The Lip Dub” had to be written, shot, edited, and scored in only a weekend. The team rose to the occasion, adjusting their “creative process” to succeed in this high pressure environment. They were awarded Best Cast Ensemble, Best Choreography, and Viewers Choice.

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    “At RPL, our mission is to build lasting success through strong, meaningful relationships - with our clients, colleagues, and community. We believe that true achievement in real estate comes not just from sales, but from the trust and connections we cultivate every day.”

    Sally Lapides

    President • CEO