Selling Your Property in a Tough Market Part One

In today’s tumultuous real estate market, selling your home can seem like an especially daunting task. Perusing market reports may tell part of the story, but what they don’t tell you is the importance of a solid marketing strategy. More than ever, owners need to be aware of how they are marketing their home. Using all the tools available to you will make the home sell. Interestingly, statistics show that staged homes sell faster and for more money. Staging is an essential marketing tool that Realtors can use to differentiate clients houses from the competition. The way people live in their home is very different from the way a home needs to look in order to sell for top dollar. Staging a home can make the property appeal to a broader range of potential buyers; since homes look more appealing in listing photos, more showings will be generated. Our Barrington agent Kirsten Dangremond and Providence agent Jeffrey Lima are experts in home staging, and their work has often led to lower Days On Market and a higher Selling Price. The staging process can include rearranging furniture, improving space utilization, adding or changing use of color, and possibly adding or removing furniture. Realtors are selling wall and floor space, not a seller’s personal items, so anything a stager can do to make a house as neutral and appealing as possible is definitely worth doing.   It’s actually a fun process if the seller understands the reasons why staging is so critical. Remember to leave enough time to work on this process. There may be suggestions for some minor repairs which require lead time for other trade professionals.