Michael McCann

Michael helps agents, managers, and colleagues with thoughtful guidance on reaching their marketing goals, providing strategic insight across digital and print channels. He oversees the creation of direct mail marketing pieces, email newsletters, video scripts, press releases, and agent marketing materials, ensuring the RPL voice is clear, consistent, and compelling. Working with over 240 agents, Michael knows how to craft the right message at the right time – whether it’s a social [...]

Michael helps agents, managers, and colleagues with thoughtful guidance on reaching their marketing goals, providing strategic insight across digital and print channels. He oversees the creation of direct mail marketing pieces, email newsletters, video scripts, press releases, and agent marketing materials, ensuring the RPL voice is clear, consistent, and compelling. Working with over 240 agents, Michael knows how to craft the right message at the right time – whether it’s a social campaign, blog post, or visually engaging marketing piece. His prior experience includes Citizens Bank, Virgin Pulse, Staples, and Rue La La, giving him the skills to execute content across web, email, social media, video, and more.

A graduate of the University of New Hampshire with a degree in communication, he grew up relishing the thoughtful language of his favorite TV shows "Seinfeld" and "Frasier." Michael loves summer in New England, dinner parties, and afternoons playing a racket sport. When not supporting agents or refining content strategy, he enjoys walks at dusk on windless evenings, trying new recipes, and podcasts about The Beatles.