Residential Properties Ltd. has been awarded the Website Quality Certification (WQC) from Leading Real Estate Companies of the World® , a global community of more than 500 high quality independent real estate firms. Leading Real Estate Companies of the World® (LeadingRE) presents the certification in recognition of excellence in website design and function.
Residential Properties Ltd.’s website, ResidentialProperties.com, earned the certification after receiving high marks in a number of critical areas relating to website performance, including usability, design and content, interactivity, customer service and mobile responsiveness. The evaluation was conducted by Virtual Results, LLC, a real estate internet and social marketing firm selected by LeadingRE to review the websites of participating members.
Available only to firms affiliated with LeadingRE, the WQC is awarded based on specific measurements that are updated each year based on the latest in internet marketing strategies and evolving consuming preferences. To maintain the certification, companies must be re-certified every two years.
“We created the WQC to raise the bar in online marketing and recognize the companies that are demonstrating best practices with their websites,” said Leading Real Estate Companies of the World® President/CEO Pam O’Connor. “The 136 companies that earned the WQC this year have not only mastered the technical components, but they have also shown superiority in providing highly local content, up-to-the-minute information on homes, and responsive customer service.”
In addition to earning the LeadingRE WQC Award, ResidentialProperties.com has also been recognized as one of the top 25 real estate websites in the entire country by the Real Trends 2015 Real Estate Website Rankings, placing as a finalist in four separate categories, including “Best Neighborhood Pages,” “Best Property Details,” “Best Video Strategy,” and “Best Map Search.”
The site’s modern design was created with special attention to the user experience, providing visitors with an improved navigation and easy-to-use tools. In addition to its enhanced property details pages, comprehensive community pages, and advanced search tools, the website also features a video page showcasing nearly 1,000 property tours, as well as an assortment of company, community, and industry videos. And of course, the site is also fully responsive, ensuring quality performance across multiple platforms, including smartphones and tablets.
Residential Properties Ltd. has always been on the cutting edge of website design, first launching its site in 1996 when the internet was still in its infancy. Today, the company continues to stay at the forefront of technology in order to help simplify the process of sharing information with clients.
Getting your property in front of serious buyers and generating lots of interest in it is the way to sell your home. A good agent will work to get as many people to view your home as possible. And since most buyers start their search on the internet these days, standing out in the crowd will help develop traffic. Engaging video is one of those tools which can help create the buzz. That’s where the marketing and technology departments enter.
For the past two years, Residential Properties Ltd. has been making property videos and posting them online. We like the media primarily because of the flexibility and creative aspects. Combining the talent from the two departments to film, write, record, and edit, we’ve found that we can work off of each other to fine tune the product into something that will attract, inform, and make viewers want to visit the property.
Our videos have been viewed over 22,000 times on the ResProp YouTube channel, and we’d like to think this is not a fluke. We are thrilled to have some very talented individuals who make it their business to deliver an interesting and effective product to our clients. Working on other projects besides our own movies helps bring creativity to them. For instance, IT Director Tom Flanagan was recently on an award-winning 48 Hour Film Project team. Their video, entitled “The Lip Dub” had to be written, shot, edited, and scored in only a weekend. The team rose to the occasion, adjusting their “creative process” to succeed in this high pressure environment. They were awarded Best Cast Ensemble, Best Choreography, and Viewers Choice.
I don’t often take a train for business travel. But living in New England with easy access to Amtrak, it can sometimes be a treat to hop on in Providence and three hours later, hop off in New York. I recently did this for a meeting in New Jersey, and my colleague, Tom Flanagan, director of IT at Residential Properties Ltd., brought to my attention the lack of newspapers present on the train. I looked around the car and every single passenger was either reading on an IPad, a computer, or a mobile device. There was not a newspaper in sight. People were getting up-to-date stock quotes, reading national and international news, and checking the latest information on the fallout of the Standard and Poor’s downgrade of the US government debt. Technology is addictive when you can get accurate information on demand.
This inevitably got me thinking about the real estate business. The consumer is on-line getting information on the marketplace every hour of the day. They expect instant access and demand instant answers. To be successful in today’s real estate market, professionals and companies need to adapt to this new technology, and embrace the new ways we receive and provide information.
I am extremely proud of the technology services we provide at Residential Properties Ltd. Since we are always looking for areas of innovation, we are constantly improving our methods to help you buy or sell your home. For instance, we are the only independent Real Estate company in the state to provide clients with Lifestyle Search. This new feature helps to streamline the home buying process by focusing your research on neighborhoods that are ideal for the way you live. Even more, there are website applications which allow us to track our online traffic, giving us the ability to see how many people have even evaluated the properties. In olden times, people would place an ad in the newspaper, and there was no way to tell if anyone even looked at it. Nowadays, we can even tell from what part of the country the people are viewing the listings. This helps us figure out where we can get the most bang for our buck, and how we can get the most exposure to benefit our sellers.
I am truly grateful to work with some great movers and shakers in the field of real estate technology. Sometimes, I do miss the feel and smell of that old grimy newspaper, but then you probably wouldn’t be reading this post.