Tag: Sally Lapides
In case you missed it, Residential Properties Ltd. President & CEO Sally Lapides recently stopped by the GoLocal Prov LIVE studio to discuss everything real estate, including the upcoming spring market. Stay up-to-date on all the latest market trends and receive advice from one of the most trusted sources for Rhode Island real estate with this informational interview.
Residential Properties Ltd. President & CEO, Sally Lapides has been included on GoLocalProv.com’s list of Who’s Hot in Rhode Island this Friday (September 2, 2016).
Written by Russ Moore, the article (which can be read here) describes Lapides as “perhaps the state’s most prominent real estate professional, as evidenced by the overwhelming number of listings her company holds and has held of so many of the most expensive houses in the state.”
Lapides was also recently included on GoLocalProv’s “Power List” for business, highlighting the most influential business professionals in the state. In the article (seen here), Lapides is recognized for her company’s dominance on the East Side of Providence, stating “If Teddy Roosevelt were alive today and saw the number of Residential Properties’ real estate signs on the East Side he would call it a monopoly and want to break up the company.” In addition to her success, the article also discusses her involvement within the community, including its arts, education and politics.
Co-founding Residential Properties Ltd. in 1981, Lapides has built the company into Rhode Island’s #1 real estate brokerage, selling more homes and compiling more sales volume than any other company in the state (PBN Lists). After setting a company record with over $700,000,000 in gross volume during 2015, RPL is now celebrating its 35th Anniversary with its most successful year to date in 2016. As stated in GoLocalProv’s Power List, “Lapides is a force in residential real estate and it will be interesting to see what she does next.”
In the article, she speaks of the challenges and advantages of being an independent broker since launching the company in 1981. When starting the company, she explains her vision of redefining the way homes were marketed. “The market was crowded with multigenerational male-owned firms,” she says. “We wanted to be in that marketplace with a fresh look, owned and operated by women.”
Sally mentions that at the time interest rates were 17.5% and the market was slow–so why launch a company during this time? “Being 28 years old, single and fearless, I had nothing but time and energy ahead of me. Taking a risk at that age made sense,” she explains.
Sally also highlights the company’s marketing department and her willingness to embrace new media and create a strong digital presence. “We utilize a variety of media platforms to promote our company, including radio, print and online media,” she says. “We build relationships and improve engagement with consumers through our popular social media accounts, including Facebook, Twitter, Pinterest, Instagram and YouTube.” Sally notes that while we brand ourselves as Rhode Island’s Real Estate Company, RPL also provides global reach through its affiliation with Leading Real Estate Companies of the World.
Lapides also credits the agents as a vital aspect of the company’s success. “Our agents are full-time, high producers who are very loyal to our company.” As evidence of this, the RPL President went on to say that some of the agents have been with the company since opening day in 1981.
As Rhode Island’s leading independent real estate company, Sally says one of the biggest advantages of being an independent brokerage is the ability to be nimble and make quick and timely decisions. “We are more apt to take chances on new technologies, platforms, marketing ideas and procedures,” she says.
Check out the full interview here.