On May 8th Residential Properties agents gathered from our five current offices across the state for a company meeting to share our success for the first quarter-plus of the year. Thanks to meeting sponsor Homestar Mortgage, Residential Properties had the honor of hosting special guest presenter Seth Price.
Seth has been a consultant for over 300 companies and is currently a VP at Placester, home of the Real Estate Marketing Academy. Seth is a digital marketing specialist and came here to speak on personal branding in this ever-changing environment.
Steve Tetzner, of Homestar Mortgage, made the event memorable by providing all attendants with a free copy of Seth’s book The Road to Recognition.
Steve Tetzner and Homestar Mortgage gave away Red Sox tickets and Theatre by the Sea passes to two lucky agents. Ted Bourque, a Sales Associate on the Antrop and Williamson team out of RPL’s Cumberland office won the Red Sox tickets, while Barrington Sales Associate Bonnie Koppelman won the theatre passes.
In Seth’s presentation, he discussed how agents must grow their brand despite the constant technological distractions around us. Seth continued on to say that agents need to go beyond that initial cup of coffee pitch and keep connections going even when people aren’t currently looking to buy or sell.
When it comes to building your personal brand some of Seth’s biggest points talked about creating an authentic identity:
• Focus on who you truly are
• Be genuine when writing online, and not robotic. Make sure you can send your writing to your best friend.
• When someone asks you a question, answer it so well that they share that answer.
After Seth’s presentation he led a marketing panel with Ryan Antrop of our Cumberland Office; Stephen Readey, Manager of our in-house Marketing and Technology Department; and James LeGeros, RPL’s IT Lead. Seth spoke about the incredible benefits that come with a marketing team and the fact that Residential Properties has an in-house team is a unique resource for our agents. Steve and James spoke about the many tools RPL offers and how they help agents to wield technology and grow their personal brand. Ryan Antrop and his team are constantly utilizing the department to help sell themselves and to successfully buy and sell homes.
Residential Properties wants to thank Seth Price for his presentation and would like to recommend his book and talks to anyone who was not at our meeting, visit him at SethPrice.net. We would also once again like to thank Steve Tetzner and Homestar Mortgage for sponsoring this event and all of the fine work his team does for us.
We hope to see you at our next meeting!