Tag: Leading Real Estate Companies of the World
For the third consecutive year, Residential Properties Ltd. has been ranked as the #1 real estate company in Rhode Island for both number of residences sold and overall sales volume in the recently released Providence Business News List of Residential Real Estate Agencies.
During 2017, RPL led the state with a 1,852 transaction sides, while also finishing the year with a company record $794,854,526 in total sales volume – over $300,000,000 more than the next closest competitor.
“What a thrill it is to be the #1 real estate agency in the state for a third year in a row,” exclaimed RPL President & CEO Sally Lapides upon learning the news. “Thank you to all of our loyal clients, as well as our extraordinary agents, staff, and management who make this possible.”
Founded in 1981, Residential Properties Ltd. appropriately brands itself as “Rhode Island’s Real Estate Company” and has grown to become the state’s largest and most successful independent real estate brokerage, with roughly 180 agents and five office locations.
Over the years, RPL has differentiated itself through its high tech, high touch approach, combining the technology and global reach of an international corporation with the personal touch and local expertise of an independent brokerage. RPL’s website (ResidentialProperties.com) has been ranked as one of the Top 25 real estate sites in the entire country by Real Trends, while the company also recently took home the First Place Award for Video Marketing when competing against brokerages from nearly 70 countries around the globe at the annual Leading Real Estate Companies of the World Conference in Las Vegas, Nevada.
For more information, please visit their website at ResidentialProperties.com.
This past week at the Leading Real Estate Companies of the World Annual Conference in Las Vegas, Residential Properties Ltd. became the proud recipient of the First Place Award for Best Video Marketing among companies of between 101-500 agents.
Competing against brokerages from nearly 70 countries around the globe, Residential Properties Ltd. was able to distinguish themselves by producing a wide range of videos, including listing tours, community spotlights, company branding pieces, market updates, agent bios, and more. “Our commitment to marketing properties has always been fresh and creative,” explains RPL President & CEO Sally Lapides. “Video differentiates us from our competitors, providing buyers with the experience of a guided tour of a property, while offering sellers an opportunity for far more engaging exposure.”
The RPL Marketing & Technology Department is currently comprised of eight full-time employees, including Videographers Justin Hebert, Peter Amylon, and Neil Guliano, as well as Copywriter Eddy Giorgi, Technology Lead James LeGeros, Computer Support Specialist Tayana Anaya, Photographer Chris Whirlow, and Manager Stephen Readey. Lapides was quick to express her appreciation for the department, saying “I am so proud of our extraordinary team for being recognized as the best in video marketing at the annual conference of Leading Real Estate Companies of the World.”
As part of a global network connecting buyers and sellers around the world, RPL’s use of video allows potential clients to research communities and tour available listings from anywhere on the planet. Incorporating video into its marketing, along with professional photography, independent property websites, aerial footage, floor plans, staging, and more, has assisted Residential Properties Ltd. in becoming Rhode Island’s top producing brokerage, recording more sales and more gross volume than any other company in the state for three consecutive years (Providence Business News Book of Lists).
Currently, Residential Properties has nearly 1,500 videos available on its website. To view this extensive video library, please visit ResidentialProperties.com/Videos.
Residential Properties Ltd. has been awarded the Website Quality Certification (WQC) from Leading Real Estate Companies of the World® , a global community of more than 500 high quality independent real estate firms. Leading Real Estate Companies of the World® (LeadingRE) presents the certification in recognition of excellence in website design and function.
Residential Properties Ltd.’s website, ResidentialProperties.com, earned the certification after receiving high marks in a number of critical areas relating to website performance, including usability, design and content, interactivity, customer service and mobile responsiveness. The evaluation was conducted by Virtual Results, LLC, a real estate internet and social marketing firm selected by LeadingRE to review the websites of participating members.
Available only to firms affiliated with LeadingRE, the WQC is awarded based on specific measurements that are updated each year based on the latest in internet marketing strategies and evolving consuming preferences. To maintain the certification, companies must be re-certified every two years.
“We created the WQC to raise the bar in online marketing and recognize the companies that are demonstrating best practices with their websites,” said Leading Real Estate Companies of the World® President/CEO Pam O’Connor. “The 136 companies that earned the WQC this year have not only mastered the technical components, but they have also shown superiority in providing highly local content, up-to-the-minute information on homes, and responsive customer service.”
In addition to earning the LeadingRE WQC Award, ResidentialProperties.com has also been recognized as one of the top 25 real estate websites in the entire country by the Real Trends 2015 Real Estate Website Rankings, placing as a finalist in four separate categories, including “Best Neighborhood Pages,” “Best Property Details,” “Best Video Strategy,” and “Best Map Search.”
The site’s modern design was created with special attention to the user experience, providing visitors with an improved navigation and easy-to-use tools. In addition to its enhanced property details pages, comprehensive community pages, and advanced search tools, the website also features a video page showcasing nearly 1,000 property tours, as well as an assortment of company, community, and industry videos. And of course, the site is also fully responsive, ensuring quality performance across multiple platforms, including smartphones and tablets.
Residential Properties Ltd. has always been on the cutting edge of website design, first launching its site in 1996 when the internet was still in its infancy. Today, the company continues to stay at the forefront of technology in order to help simplify the process of sharing information with clients.